The New Bar Standard

We don't just sell alcohol-free things because they're alcohol-free.

Our goal is to give you the products, tools, and information you need so you can be more mindful about drinking. We've gone through this process ourselves, and we know that searching for nonalcoholic beverages can be…a lot. Every  product is new and unfamiliar, everything tastes different, and everyone who has ever tried a non alcoholic drink has an opinion. Oh, and there's a good chance you don't want to throw money around, buying a bunch of bottles until you finally find one you like. Seriously, doesn't this whole ordeal kind of make you want a drink or two?

That's where we come in. We’ve spent a lot of time discovering what's out there in the nonalcoholic beverage world, so now when we pick products for our site, we know what we're looking for and have standards every product should meet. Simply: if we don't love it, we don't sell it.