The New Blog

Meet Chuhk Bennett, Concept Director at Madhappy and longtime friend of The New Bar. Chuhk shared how he’s adjusting to his new sober lifestyle while still embracing the romance of drinking rituals...

Taylor finds passion in bringing people together to celebrate flavor, intention and creativity. Her personal journey to find inspiration and purpose led her to The New Bar. 

Meet local artist and TNB customer, Maya Champion. Maya has spent the better part of six years exploring sobriety, learning about the nonalcoholic category, and finding the joy in creating a beauti...

Today, we’re sharing local Venice customer Anne Fishkin’s story, her journey, the community she builds through curating nonalcoholic events and how The New Bar has been a game changer throughout i...

Prior to co-founding All The Bitter with his wife, Ian Blessing spent 15 years in food & beverage and served as sommelier at The French Laundry. We sat down to talk about the history of wine, i...

We sat down with Jen Batchelor, the founder of Kin Euphorics to talk all things adaptogens and functional drinks.

From spending a month in the desert executing Coachella and Stagecoach, to opening our San Francisco location, to launching new programs, partnerships, and officially turning TWO…we’ve had a ton of...

As an award-winning bartender and the founder of the mindful drinking company Positive Damage, Inc., Derek Brown is a pro when it comes to the art and science of mixology.

Victoria Watters went on a year-long journey to learn about how different cultures embrace nonalcoholic options. She sat down with TNB to share her findings and  some of her favorite drinks from ar...