Thank You, SF!

You welcomed us into the neighborhood, brought your friends, joined us for tastings and events, and made this store so much more than a place to shop.

We’re deeply grateful for every visit, every conversation, and every bottle you brought home.

The New Bar Continues

While our Union Street storefront is closed, The New Bar is continuing as part of The Zero Proof.

You can still shop our curated selection right here.

Keep following @thenewbar, and get to know our new home at @thezeroproof and thezeroproof.com.

We thought you might ask...

Yes. Our final day of business will be Sunday, July 12. We’ll be open that day, so come by, grab a drink, and help us toast to this chapter before we close.

As The New Bar joins The Zero Proof, we’re shifting our focus from operating one storefront to bringing great nonalcoholic drinks to more people through online shopping, retail shelves, restaurant menus, hospitality partners, festivals, and events.

We’re incredibly proud of what we built in San Francisco. This next chapter gives us the opportunity to bring that experience to many more people, in many more places.

No. The San Francisco store is closing, but The New Bar is continuing as part of The Zero Proof.

Together, we’ll be able to bring more drinks to more people, whether that is delivered to your doorstep, on the shelf at a favorite store, or on the menu at a place you love to eat and drink.

Read the full acquisition announcement →

Absolutely. You can continue shopping The New Bar’s curated selection online right here. You can also explore The Zero Proof’s selection at thezeroproof.com.

Yes. Gift cards and store credit can be used for online purchases through The New Bar.

If you have any trouble applying your balance online, email us at contact@thenewbar.com and we’ll be happy to help.

We’ll be running a few special promotions between now and our final day. There are a lot of heavy bottles on our shelves that would look much better on your bar cart, so stop by, say hi to the team, and grab a cold one while you’re here.

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Let's be friends.