Summer 2024
The New(s)letter
Hi,
Welcome back to our quarterly newsletter!
I hope summer has been good to you and you’re settling back into your routines with a great tan and rested mind. The past few months have been action-packed for our TNB team (that’s nothing new!)
From spending a month in the desert executing Coachella and Stagecoach, going straight to San Francisco to open our newest location, to launching new programs, partnerships, and officially turning TWO…we’ve had a ton of fun and I’m excited to share it all with you.
So grab a drink, kick your feet up, and we’ll get caught up on what's happened and what's coming next.
What we've been up to...
We returned to Indio!
It was an honor to head to the desert as the official nonalc partner of Coachella for the 2nd year in a row. This time, we doubled the fun by staying for Stagecoach! Between our partnerships with Postmates and AMEX, the long lines at our booths all three weekends, and the thousands of new friends we made, we can definitely say festival season was a huge success. Our team lived together in close quarters in Indio for a whole month to pull this off and we're happy to report that we still really like each other. That might be the biggest win of all.
We opened our San Francisco store!
It feels like it was just a few months ago that we were opening our West Hollywood location (oh wait, it was). It seems unreal to have opened a 3rd location so soon after, but thanks to the hard work of our amazing team, we were able to join the charming Cow Hollow community.
It rained on the day of our grand opening party, but we decided it's all good luck. We had a line of people eagerly waiting to celebrate this huge milestone with us, a live DJ, and plenty of drinks inside. We’re thankful to everyone who came out to help us break in the new space and for all of the new friends we’ve made in San Francisco so far.
We turned 2!
The saying is true: time really does fly when you’re having fun.
This July was our second birthday and I couldn’t be more proud of all we’ve accomplished since launching The New Bar. We wouldn’t be where we are today without loyal TNB customers like you, so we threw 3 parties across our 3 locations to celebrate with as many of you as possible. There was cake, music, and 20% off all drinks wearing a party hat.
We Made It Easier Than Ever To Keep Your Glass Full
You asked, we answered! Our highly-requested subscription program launched in May. Subscribers get their go-to drinks automatically delivered each month, exclusive access to product drops and surprise gifts, PLUS 10% off every subscription order.
Need a refill, like now?
We also partnered with Postmates so that you can get your favorite drinks delivered! We even snagged those new to Postmates $25 off their $50 order (just use the code THENEWBAR25 if you haven’t already, you can thank us later).
We launched TNB wedding bundles and services
Part of what makes a wedding day special is sharing it with the people you love. Our wedding bundles and bespoke curation services ensure that everyone can raise a toast no matter what they are (or aren't) drinking.
We rolled out our Discovery Program
We search the world for the best products to share with our community. Our new Discovery Program is designed to help you discover the newest, most exciting drinks from phenomenal brands every single month.
We launched our Discovery Program by launching NOOH, a still and sparkling Rosé from Provence France into the US market. We were the first retailer to stock their products and they quickly became our top selling wine brand after many samplings, tastings, and tons of customer education in-store.
UP NEXT: We're bringing you Kolonne Null's wines all the way from Germany, plus an exciting new launch from our friends at Aplos.
We had a lot of fun!
We threw over 30 events this summer and shared great drinks with great people.
TNB in the Press
In Nonalc News...
We are always honored to see our name in mentioned in the press. This past quarter, we saw our hard work recognized in AdWeek's Creative 100! We got to sit down and talk all things nonalc at weddings with The Knot, which ran in print! Last but not least, TNB's partnership with Venice's new wellness club, Hume, was featured in Vogue!!!!!
New additions to our bar cart (that you should introduce to yours)
What We're Drinking and Loving
Tips & Tricks
Prepping the Perfect Drink with Derek Brown
As an award-winning bartender and the founder of the mindful drinking company Positive Damage, Inc., Derek Brown is a pro when it comes to the art and science of mixology.
What's In My Glass
The Spicy Spritz
We served this cocktail at our 2nd birthday party and I've craved it most days since.
INGREDIENTS:
- 2 oz Drømme Awake
- ¾ oz Lemon Juice
- ¾ oz Simple Syrup
- Soda Water
- Strawberry & mint for garnish
INSTRUCTIONS:
- Fill a wine glass with ice and add Dromme, lemon juice, and simple syrup
- Top up with soda, use a bar spoon to gently mix
- Garnish with a strawberry and mint leaf
What's Up Next...
A Wedding In The TNB Family
After eight years together and many months of planning, I'm SO excited to marry my fiancé, Adam!
If you've been to any of our events, you've probably met Adam. He's our #1 cheerleader and the life of any party. It’s been quite the endeavor planning a wedding during such a huge year of growth for the company, but I’m looking forward to saying “I Do” and taking a (brief) break to celebrate with our loved ones.
Of course, we've put together the most amazing nonalc menu for the weekend's festivities. We'll be toasting to forever with Prima Pavé Blanc de Blancs, St. Agrestis Phony Negroni, Ghia Le Spritz, Best Day Brewing, Amalfi Spritz, and more.
TNB x Hume
We're partnering with Hume, Venice's newest (and most beautiful) wellness club, to bring you the rooftop nonalc bar of your dreams.
Hume members will enjoy a curated nonalc menu, exclusive Hume x TNB events, and so much more.
Stay tuned for details and event dates. In the meantime, read about Hume and The New Bar's partnership in Vogue.
We’re Prepping For A Great Rest Of The Year
Sober October is just around the corner! We’ll be sharing our dry challenge tips, tricks, and must-haves all October long, so be sure to keep an eye on your inbox.
The fun only picks up for us after Sober October. We’ll be diving right into holiday season (one of our busiest) followed by Dry January.
You'll see all kinds of hosting guides, tools, and yummy drinks from us the whole way through.
That’s All For Now!
A big thank you to everyone who’s still reading this. Your support means more to me than I can express.
As a token of my gratitude, I’d like to treat you to 15% off your next order. So grab a glass and use the code ITSFUN2READ at checkout!
Can’t wait until our next newsletter drops? Here’s how you can connect with TNB in the meantime!
Email us inquiries, feedback, and love letters: contact@thenewbar.com
Connect with us on social media: IG @thenewbar TikTok @thenewbar
Check out our events page: thenewbar.com/pages/events
Until next time,
Brianda
Founder & CEO of The New Bar